Transcription

McDonaldsLast Updated Tuesday, 09 February 2021 22:05McDonaldsParent CompanyMcDonalds CorporationCategoryFast food eating jointsSectorFood ProductsTagline/ SloganI'm Loving itUSP1/6

McDonaldsLast Updated Tuesday, 09 February 2021 22:05McDonalds offers excellent food quality especially burgers and great quick serviceMcDonalds STPSegmentPeople willing to have a hygienic and delicious meal at a restaurantTarget GroupChildren and youth from middle and upper classPositioningMcDonalds is a fun filled fast food joint the entire family to enjoyMcDonalds SWOT AnalysisStrengths2/6

McDonaldsLast Updated Tuesday, 09 February 2021 22:051. McDonalds is a hugely popular brand name and high brand loyalty2. Variety of products offered by McDonalds including burgers, wraps, nuggets etc3. Hygenic food preparation and quick service is provided to the customers4. McDrive Drive-in service for motorists and car owners is an extremely innovative way of conducting fa4. McDonalds has excellent advertising and marketing which makes it a top of the mind brand5. Happy meal offered by McDonalds is great attracting children especially with the toys6. McDonalds is present across the world at more than 38000 locations in more than 100 countries7. More than 1.5 million are working with the company, including the franchisees8. McCafe opened by McDonalds offers beverages accompany the food9. The brand has been actively involved in sponsorships of global events10. McDonalds has revolutionized the market with local products like McAloo Tikki for India, Mc Arabia fo3/6

McDonaldsLast Updated Tuesday, 09 February 2021 22:05Weaknesses1. Fast Food menu is served at McDonalds which is not highly preferred by health conscious people2. McDonalds has often been involved in lawsuits regarding environment, animal rights etc.3. The menu is limited for a lot of customers especially when large groups visit the restaurantsOpportunities1. McDonalds can improve on the existing home delivery service2. Get more innovative products for the vegan customers3. With newer emerging markets, McDonalds can venture into these markets to grow the brand4. Can introduce more menu items to support the existing itemsThreats1. Threat from other eating joints/restaurants, which can reduce McDonalds' market share4/6

McDonaldsLast Updated Tuesday, 09 February 2021 22:052. Health conscious people avoiding fast food3. Being a global brand, the operations of McDonalds can be affected by recession, fluctuating economie4. Constant vigilance from food regulatory bodies can affect business operations5. Food like burgers have become generic in nature and a lot of options are available in the market6. Effects of pandemic can be long lastingCompetitionCompetitors1.KFC2.Pizza Hut3.Dominos4.Subway5/6

McDonaldsLast Updated Tuesday, 09 February 2021 22:055.Burger King6.Smokin Joes Pizza7.Taco Bell8.Papa Johns Pizza6/6