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GROUP SALESVISIT HUNTINGTONBEACH GroupMay 14, 2015First Annual Meeting CelebratingNational Tourism Week

TOURISMMATTERS

About 15 millionjobs in the U.S.,or 1 in 9 jobsdepend on thetravel industry

Travel is ourcountry’s #1 serviceexport, generatingalmost 150 billionin taxes

Without the U.S.travel industry, eachAmericanhousehold wouldpay an additional 1,100 in taxes

CALIFORNIA TOURISM SUPPORTSOver1 millionjobs 100 millionbudget forVisit Californiain 2015Over 115 billion spentby CA travelers,the most visitedof all 50states

ORANGE COUNTY TOURISM46 millionvisitors ayear, upabout 4%Visitorspending is upover 11% tonearly 11billion

HUNTINGTON BEACH TOURISM#1destination inthe OC inOccupancy,ADR, andRevPar

Visitors spendnearly 1million a day,or 40,000 perhour

VISIT HUNTINGTON BEACHManaging and marketing the destination viaDestination Product Development and VisitorServices EnhancementsRuss MyersDowntown Ambassador

VISITHUNTINGTONBEACHWINS & INITIATIVES

ADMINISTRATIONWINS: Created new Tourism Business ImprovementDistrict (TBID) under the 1994 and increasedthe assessment from two to three cents,creating an additional 1 million per year infunding Established Destination ProductDevelopment and Visitor ServicesEnhancement funds within new TBIDassessmentKELLY MILLER

ADMINISTRATION For the second consecutive year,continued to lead Orange Countydestinations for calendar year 2014 inHotel Occupancy (81.7%), Average DailyRate ( 243) and RevPar ( 199). Expanded VHB Board of Directors inboard members and influenceKELLY MILLER

ADMINISTRATIONINITIATIVES: Destination Product Development fundingprocess Surf City Trolley program Citywide Wayfinding program Vacation rentals policy developmentKELLY MILLER

GROUP SALESWINS: 195 leads107,768 lead room nights14,953 booked room nights25 site inspectionsJOHN EHLENFELDT

GROUP SALES Experient/Maritz FAM-25 qualified sourcingmanagers from one of the industries’ leadingsourcing giants. HelmsBriscoe ABC-annual meeting with over500 associates in attendance. Site SoCal poker tournament – 175 inattendance IMEX America-8,000 meeting professionalsattend our largest industry event over 4 daysJOHN EHLENFELDT

HELMSBRISCOE ABC 2014IMEX 2014EXPERIENT-MARITZ FAMSITE SOCAL

GROUP SALESINITIATIVES: GroupLeads, lead room nights and booked roomnights tracking to be 20% over last fiscalyear Tradeshow and sales call outreachincreased New “Inspiration and Rewards” programfor meeting planners Cross promotion efforts with AOCVCB andVisit Newport BeachJOHN EHLENFELDT

VISITOR & PARTNER SERVICESWINS: Visitor Information Kiosk assisted over46,500 people in 2014 Launched the Huntington BeachAmbassador Program Partner Information Meetings, ENewsletter and WebsiteNICOLE LLIDO

PARTNER INFO MEETINGOCVA & OCCA BOOTHS

VISITOR & PARTNER SERVICESINITIATIVES: Expand the Ambassador Program toinclude volunteers Partner ExtranetNICOLE LLIDO

WEBSITEWINS: Pageviews increased by 24% Average session duration increased by33% Organic search traffic increased by 30%on main site Bounce rate decreased by 15%NICOLE LLIDO

WEBSITEINITIATIVES: Build responsive website Expanded PPC and SEM campaignsNICOLE LLIDO

WINS:FILM Launched first ever Film Intern program Spoke at surrounding college film programsregarding the permitting process and theVHB film commission Rizzoli & Isles filmed at Huntington Lake inCentral Park It’s Always Sunny in Philadelphia filmed onthe Huntington Beach Pier Full page article on the increase in Filmingspecifically in Huntington Beach in theOrange County RegisterBRITON SAXTON

FILM LOCATION SCOUT FAMIT’S ALWAYS SUNNY IN PHILADELPHIA

GROUPFILMSALESINITIATIVES: Group Increase the amount of ProductionResources on Film Huntington Beachwebsite Create sizzle reel using clips fromproduction that took place in HuntingtonBeachBRITON SAXTON

SPORTSWINS: Attended the NASC Sports Symposiumand TEAMS Sports Conference andTradeshow Secured The Color Run, (Huntington StateBeach, November 2015) Inflatable 5K Obstacle Course EventBRITON SAXTON

INFLATABLE 5KTHE COLOR RUN

SPORTSINITIATIVES: Creating VIP Card that can be used bysports groups to receive specials at localHuntington Beach businesses Increase amount of partnering withneighboring Anaheim/Orange CountyVisitors Bureau Sports DepartmentsBRITON SAXTON

TRAVEL TRADEWINS: Took on the title of Travel Trade ManagerAttended Visit CA Toronto Sales MissionEntered the OCVA China InitiativeAttended Go West Conference, met withover 30 Travel Trade businessesBRITON SAXTON

VIRGIN HOLIDAYS UK FAMHAWAIIAN AIRLINES FAM

TRAVEL TRADEINITIATIVES: Putting our sights on new and growingmarkets such as Canada, China, MiddleEast, and research into Brazil Increase amount of presence in domesticmarketsBRITON SAXTON

2015 US PLACE EQUITY INDEX

MARKETINGWINS: 100 Years of Surfing CampaignFirst ever Marketing/PR Intern ProgramTripled #SurfCityUSA hashtagDoubled Digital Marketing KPI’sLaunch of new CRM/CMSSUSAN THOMAS

@SURFCITYUSA INSTAGRAMINTERN JENNIFER TONG100 YEARS OF SURFING

MARKETINGINITIATIVES: Visitor Profile & Brand PerceptionResearch Strategic Focus Authentic & Experiential Social Media Content & Collaboration DVS: Make it Digital Visual SocialSUSAN THOMAS

PUBLIC RELATIONSWINS: Achieved 1.3 million in PR ad value witheditorial placement in a variety ofpublications including BuzzFeed, SunsetMagazine, The Scottish Sun, GirlfriendMagazine – Australia, Die Welt –Germany. 100 Years of Surfing PR campaignMADISON FISHER

Huntington Beachranked #1 Beach inCalifornia by thereaders ofUSA Today

HUNTINGTON BEACH PR PLACEMENT

PUBLIC RELATIONSINITIATIVES: Successful PR coverage Guinness WorldRecords Attempt for “Most People Riding aSurfboard at Once” on the “World’sLargest Surfboard” Explore and research new marketsincluding Brazil, Middle East andincreased involvement Domestically and inCanadaMADISON FISHER

Aaron NissenSocial Media: APractical Look at Howto Market YourBusiness

EPIC BIGBOARDRIDE

“MOST PEOPLE RIDING ASURFBOARD AT ONCE” on the“WORLD’S LARGEST SURFBOARD”#BIGBOARDHBWWW.BIGBOARDHB.COM

JUNEEPIC BIG BOARD RIDE2020159AM – NOONHUNTINGTON BEACH PIERSOUTH SIDE

#BIGBOARDHBWWW.BIGBOARDHB.COM

THEFUTURE OFHUNTINGTONBEACH& VHB

GroupPRIZEDRAWING(winner must be present)

THANK YOU!