Journal Of Research In Marketing

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Journal of Marketing Research Today: ª

Chief (RG) and Coeditors (SG and RH) of the Journal of Marketing Research. Journal of Marketing Research 2020, Vol. 57(6) 985-998 ª American Marketing Association 2020 Article reuse guidelines: sagepub.com/journals-permissions DOI: 10.1177/0022243720965237 journals.sagepub.com/home/mrj

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International Journal of Research in Marketing

29/02/2016  · International Journal of Research in Marketing 29 (2012) 395–405 ⁎ Corresponding author. Tel.: +1 706 542 3762; fax: +1 706 542 3738. E-mail addresses: [email protected] (C.R. Hollenbeck), [email protected] (A.M. Kaikati). 1 Both authors contributed equally to this work. 2 Tel.: +1 706 542 9385; fax: +1 706 542 3738.

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Journal of Historical Research in Marketing

The current issue and full text archive of this journal is available at www.emeraldinsight.com/1755-750X.htm. JHRM 5,1 . Journal of Historical Research in Marketing Vol. 5 No. 1, 2013 pp. 10-26 q Emerald Group Publishing Limited 1755-750X DOI 10.1108/17557501311293334 . From puffery to penalties: a historical analysis of US masked

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Journal of International Business Research and Marketing ...

9 Journal of International Business Research and Marketing following stages - need recognition, search, alternative evaluation, purchase, and outcomes. Theory of buyer behaviour Sheth J. & Howard J.A., 1969 The theory explains the buyer behaviour of individuals over a …

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Journal of Marketing Research Design and Governance of ...

Journal of Marketing Research 2020, Vol. 57(6) 1113-1134 ª The Author(s) 2020 Article reuse guidelines: sagepub.com/journals-permissions DOI: 10.1177/0022243720929676 journals.sagepub.com/home/mrj

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Guest Editorial: The Shape of Marketing Research in 2021

214 JOURNAL OF ADVERTISING RESEARCH March 2011 THE FuTuRE: 2021 Marketing research, as an industry, is faced with having to adapt to environmen-tal changes (mostly technology-driven) with autonomous processes that vary from one company to another. Technology-driven adaptation “Technology-related changes” can be

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A Study on Digital Marketing and its Impact

A Study on Digital Marketing and its Impact P. Sathya Assistant Professor in Commerce, S.T.E.T Women’s College, Mannargudi. Abstract: Digital marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards the marketplace. The supreme purpose of the digital marketing is concerned with consumers and allows the customers